Reebok Cardio Ultra
Overview
This commercial for Reebok Cardio Ultra captures an athlete embracing various high intensity fitness exercises, from dynamic kickboxing to invigorating running. Representing Reebok's mantra, "be more human", the video emphasizes the individual within the shoes, inviting viewers to envision themselves achieving their fitness goals in the Cardio Ultra shoes.
Client Goals
Reebok sought to highlight the versatility of the Cardio Ultra shoes across a series of cardio activities. Our Video Production Agency used a stark black and white filter against a contrasting backdrop to ensure both the athlete and the shoes were the focal point. Paired with an energizing soundtrack, the video not only showcases the shoes but ignites an adrenaline rush that encourages viewers to pursue their own fitness journey - in a new pair of Reebok shoes.
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Streamlined Production Process.
