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Google X: Tidal Vision Film

TV Commercial


In this brand video commercial for Google X, we present Tidal's mission with a blend of heart-stopping aerial visuals, stirring instrumental scores, and insightful and inspirational interviews. This film delves deep into the value proposition of Tidal and the essence of their undertaking, and we leverage every second to emphasize the significance of their work in maintaining sustainable fishing through data.

Client Goals

Google X and its Tidal project sought to convey the gravity of their initiative to protect our ocean's fishing stocks. The challenge was to paint the broader picture, emphasizing the question, "Without real-time ocean data, can we truly fish sustainably?" With our creative execution, we brought this narrative to life with a mix of stock footaage, client owned footage, and custom interview content to highlight Tidal's pivotal role in ensuring a sustainable future.

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