AWS Observability feat. Wale
In this promo video series for AWS Observability, we blended testimonial interviews from real AWS employees (in this case, the vibrant Wale) with AWS B-Roll footage to showcase the myraid benefits of the Observability platform, such as the promise of reduced downtime, enhanced performance, and unparalleled efficiency.
AWS envisioned a promo that went beyond standard product pitches, focusing on tangible outcomes for customers, like real-time issue resolution and consistent performance. Our concoction of scripted interviews, dynamic visuals, and fast-paced editing successfully highlighted Observability’s core value propositions.