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Samsung: Lifelong Learning

TV Commercial


In this commercial video for Samsung, we paint a future where AI companions evolve with humans, becoming partners in the learning journey. Meet Luca, our young protagonist, seamlessly integrating Samsung's cutting-edge tech into sports, fitness, cooking, communication, and more. Experience a world where formal and informal learning merge, ushering in a revolution in education, entertainment, and beyond.

Client Goals

Samsung envisioned a world where AI grows with individuals, guiding them throughout their lives. In line with their vision, we crafted a 1:18-minute video using custom footage, sound effects, voiceovers, and visual effects. Set to a futuristic score, we aimed to epitomize the blend of learning and technology that Samsung foresees.

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Streamlined Production Process.

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