Apple Relocation Series: Mumbai

Real Estate

Promo

Overview

In this corporate video for Apple, we transport employees to the bustling streets of Mumbai, highlighting its rich culture, tantalizing food scenes, myriad entertainment opportunities, all in service of showcasing the daily life of residents. As an integral part of Apple’s internal app, this video paints a vivid picture of the city and its proximity to India's major hubs for those considering a move.

Client Goals

Apple needed a series of videos to help their employees make informed relocation decisions with succinct yet dazzling representations what each city is like. So our video production agency go to work to create a narrative showcasing the city of Mumbai that seamlessly aligned with Apple's internal platform. Using a mix of stock footage, found footage across the web, dynamic editing and an exciting score, we sculpted a piece that shows off the essence of Mumbai into a minute and 21 seconds.