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Langley: Bad Taste

TV Commercial


In this humorous TV commercial for Langley Federal Credit Union, a baby's reaction to a lemon mirrors customer's frustrations from big banks. Langley offers a refreshing alternative with their Langley Pays Checking account - replete with cashbacks and early paycheck access, making banking sweeter.

Client Goals

As part of a series of TV commercials for Langley Federal Credit Union, the bank wanted to contrast the bitter experiences patrons of big banks feel with Langley's superior banking offerings. To pull it off, our video production team capitalized on relatable humor, adorable stock footage, and sharp narration to create a memorable commercial that emphasizes Langley's value proposition and resonates with prospective customers ready to make the switch.

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