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Samsung CalmTech: Continual Content

TV Commercial


In this product video for Samsung, we showcased the tech-centric, futuristic experience of the CalmTech system. Watch as a sports enthusiast seamlessly shifts from watching a game on his TV downstairs to his tablet which he can take upstairs, demonstrating Samsung's innovative technology's “quiet confidence" using totally ambient sound design.

Client Goals

Samsung sought a unique way to showcase the uninterrupted content consumption enabled by its advanced technology. Our video production company put together some well-orchestrated custom footage, featuring a genuine cast of talent, subtle sound effects, and a total absence of music, we presented the technology's benefits in a straightforward yet captivating manner.

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