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AWS Observability feat. Wale

Promo
Corporate

Overview

In this promo video series for AWS Observability, we blended testimonial interviews from real AWS employees (in this case, the vibrant Wale) with AWS B-Roll footage to showcase the myraid benefits of the Observability platform, such as the promise of reduced downtime, enhanced performance, and unparalleled efficiency.

Client Goals

AWS envisioned a promo that went beyond standard product pitches, focusing on tangible outcomes for customers, like real-time issue resolution and consistent performance. Our concoction of scripted interviews, dynamic visuals, and fast-paced editing successfully highlighted Observability’s core value propositions.

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