Upworthy draws massive amounts of attention to things that matter. Every day, their curators scour the web to find compelling, meaningful media — stories, information, videos, graphics, and ideas that reward you deeply for the time you spend with them. Founded in 2011, Upworthy has amassed hundreds of millions of views throughout the social media world and continues to be a powerful force of change.
Task & Solution
With so much negative and generic content out there, Upworthy is on a mission to change what the world pays attention to. We worked with the marketing team at Upworthy to create this heartfelt promo video, which shows off some of their best content and gives viewers a taste of what they can expect from this incredible company.