Sizmek provides powerful, integrated solutions that enable data, media, and creative to work together for optimal campaign performance across the entire customer journey. They operates their platform in more than 70 countries, with local offices in many countries providing award-winning service throughout the Americas, EMEA, and APAC, and connects more than 20,000 advertisers and 3,600 agencies to audiences around the world.
Task & Solution
The new Attention Economy presents brand marketers with a huge challenge: although they have channel and reach like never before, finding receptivity has never been harder. Sizmek wanted to create a 30 second commercial spot that captured this concept and helped their audience understand why it’s so important to have a brand strategy. We helped them from concept to completion, filming all the footage in two days in the Bay Area.