Reebok is an American-inspired, global brand that creates and markets sports and lifestyle products built upon a strong heritage and authenticity in sports, fitness and women’s categories. The brand is committed to designing products and marketing programs that reflect creativity and the desire to constantly challenge the status quo. It is the official footwear and apparel sponsor for UFC, CrossFit, and Spartan Race.
Task & Solution
Reebok is dedicated to providing each and every athlete – from professional athletes to recreational runners to kids on the playground – with the opportunity, the products, and the inspiration to achieve what they are capable of. This spec commercial, custom filmed in the Bay Area, highlights the Reebok Cardio Ultra line, which is designed to be versatile for all fitness activities.