Salesforce provides on-demand customer relationship management (CRM) software services to help companies with global customer communication. As of 2015, it is one of the most highly valued American cloud computing companies with a market capitalization of $50 billion. It is listed on the New York Stock Exchange with the ticker symbol CRM and is a constituent of the S&P 500 Index.
Task & Solution
The Iowa City Procter and Gamble factory is one of the highest producing factories in the world, and they use Salesforce to help them streamline their day to day operations. The marketing team at Salesforce wanted to create a video that highlighted the success of their platform in this prestigious factory, so we filmed on location in Iowa City to capture unscripted interviews and footage of Salesforce in action.