McKesson Corporation is an American company distributing pharmaceuticals at a retail sale level and providing health information technology, medical supplies, and care management tools. Founded in New York City in 1833, McKesson has become one of the largest healthcare companies in the world with sales exceeding $122 billion in 2012. It is a Fortune Global 500 company, and the 5th highest revenue generating company in the United States.
Task & Solution
With the debut of McKesson’s iKnowMed Generation 2 Oncology EHR (electronic health record) and the updated MyCare Plus patient platform, their marketing team was in need of new promo videos that could quickly demonstrate how these two software solutions benefit both patients and practices. We worked closely with their team to create a series of graphics and footage based videos that have helped them attract new clients and generate more business.