Jack Daniel’s is a brand of Tennessee whiskey and the top-selling American whiskey in the world. It is produced in Lynchburg, Tennessee, by the Jack Daniel Distillery, which has been owned by the Brown–Forman Corporation since 1956. Packaged in square bottles, Jack Daniel’s “Black Label” Tennessee whiskey sold 12.5 million cases in the 2017, making it one of the most popular whiskey’s in the world.
Task & Solution
HOW TO VIDEO
Everyone needs to know how to make a few great drinks, and Jack Daniels wanted to create a series of videos explaining the basics. This video focuses on the Bullet Proof Boulevardier, which is a new twist on a classic drink. Custom filmed footage combined with step by step directions gives the audience an easy to follow recipe that makes even the most novice bar tender look like a pro.