Grandino is a menswear brand based in New York offering a new and innovative line of men’s fashion accessories, including their flagship product: the Switch Cuff. Switch Cuffs are interchangeable shirt cuffs that attach to men’s button up shirts. This promo video shows how they work and why they’re the coolest new mens fashion accessory.
Task & Solution
The owner and founder of Grandino, Grant McGrath, approached us with a unique idea to show off their new Switch Cuffs in a way that would resonate with men around the globe. We filmed custom footage in the heart of New York and combined the footage with some glitch style After Effects graphics to create a this promo video.