Langley Federal Credit Union, or Langley FCU, is a US credit union headquartered in Newport News, Virginia, chartered and regulated under the authority of the National Credit Union Administration (NCUA). Langley FCU is one of the 100 largest credit unions in the United States. As of July 2018, Langley FCU has $2.6 Billion USD in assets and approximately 251,000 members. The Credit Union has 18 branches in the Hampton Roads area of Virginia.
Task & Solution
Langley FCU wanted to create a different kind of TV commercial than most other banks – they wanted one that used humor to connect with their audience. We worked with them from concept to completion on this 30 second TV Spot centered around something everyone can relate to: the struggle of dieting. This is the second commercial in a series of three, which you can see on our website.