AT&T Inc. is the world’s largest telecommunications company, the second largest provider of mobile telephone services, and the largest provider of fixed telephone services in the United States through AT&T Communications. It is also the parent company of mass media conglomerate WarnerMedia, making it the world’s largest media and entertainment company in terms of revenue. AT&T is ranked #9 on the Fortune 500 rankings of the largest United States corporations by total revenue.
Task & Solution
AT&T wants to help people stay on top of their busy schedules and stream all their favorite shows with an AT&T wireless plan, and the best time to share their message is during the holidays. They asked us to help them create a 15 second commercial to be used in Walmart stores across the country that highlights their holiday savings in a creative and unique way. All the footage was custom filmed in Los Angeles and then combined with graphics and text to create the final spot.