ASUS is a multinational computer and phone hardware and electronics company headquartered in Taiwan. Its products include desktops, laptops, netbooks, mobile phones, networking equipment, monitors, WIFI routers, projectors, motherboards, graphics cards, and more. ASUS is the world’s 5th-largest PC vendor and is one of Asia’s top 10 IT companies with a total brand value of $1.3 billion.
Task & Solution
Brands work hard to make their products stand out from the crowd, and a popular strategy is to use an outrageous personality. Introducing Enzo Martini, the world famous DJ you never heard of because we made him up. He constantly has his enthusiasm dialed up to 11 and he really wants to tell you about how Lyra Voice helps him focus on making sick beats while making life better through blazing fast internet. This is the shorter 30 second version, so check out the ASUS Lyra Voice Overview video on our site to get the full spectrum of Enzo’s personality.