ASUS is a multinational computer and phone hardware and electronics company headquartered in Taiwan. Its products include desktops, laptops, netbooks, mobile phones, networking equipment, monitors, WIFI routers, projectors, motherboards, graphics cards, and more. ASUS is the world’s 5th-largest PC vendor and is one of Asia’s top 10 IT companies with a total brand value of $1.3 billion.
Task & Solution
Animating a product in 3D is a great way to get people’s attention. ASUS wanted to wow their audience with a 3D animation of their new Lyra Voice, a three-in-one Bluetooth speaker, wireless router, and Alexa voice assistant. Our team was able to use CAD mockups to create the model in Cinema 4D, and then added textures to create a photorealistic animation of the Lyra Voice.