Upworthy draws massive amounts of attention to things that matter. Every day, their curators scour the web to find compelling, meaningful media — stories, information, videos, graphics, and ideas that reward you deeply for the time you spend with them.
Task & Solution
With over 55 million views on Facebook alone, Upworthy’s Humanity For the Win mini-series has been a tour de force in the social media world. We worked with Upworthy’s creative team to create a compelling promo video that captured the power and emotions of these stories and enticed viewers to watch more.