The Builders Association of the Twin Cities (BATC) got its start in the late 1930s by a small group of builders. Their goal was to increase the professionalism and quality of the homebuilding industry. Over the years the association has grown to include builders, remodelers, sub-contractors, suppliers, and other professionals who support the building industry. BATC presents the largest and most successful new and remodeled home tours in the U.S. — the Parade of Homes Tour and its companion Remodelers Showcase are offered each Spring and Fall, and reach 150,000-plus housing interested consumers in the marketplace.
Task & Solution
If you’re into dream homes, then you should make Parade of Homes a top priority on your list of things to do this year. Known by some as the “Super Bowl of home tours”, Parade of Homes is a showcase of new houses held annually in several regions throughout the United States. We helped the team at BATC, which puts on the event every year, create a series of unique 15 second TV spot featuring some of the most recognizable houses from the tour and 3D graphics revealing the flags that represent the order of the houses you can see along the way.